The Influence of Store Atmosphere on Purchase Interest at MG Stores in Padang City

Authors

  • Wulan Triana Putri Politeknik Negeri Padang Author
  • Alhapen Ruslin Chandra Politeknik Negeri Padang Author
  • Gustina Gustina Politeknik Negeri Padang Author

Keywords:

Store Atmosphere, Purchase intention

Abstract

An attractive store atmosphere can create consumer comfort while shopping. Therefore, companies must be able to create a comfortable atmosphere. An attractive store atmosphere can attract consumers to visit the store and make purchases. This study aims to determine the effect of Store Atmosphere on purchasing interest at the MG Store, Gunung Pangilun Padang Branch. The type of research used in this study is quantitative. Data collection was carried out by distributing questionnaires to 210 respondents who had shopped at the MG Store, Gunung Pangilun Padang Branch. The sampling technique used was Non-Probability Sampling with Accidental Sampling Data Collection Technique. Data analysis in the study was PLS-SEM using the SmartPLS Software application Version 3.0. The results of the study showed that Store Atmosphere consisting of six dimensions, namely Display & Layout, Background Music, Cleanliness, Lighting, Visual Merchandising, Sales Staff had a positive and significant effect on consumer purchasing interest at the MG Store, Gunung Pangilun Padang Branch.

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Published

2025-09-18 — Updated on 2025-12-31

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Issue

Vol. 1 No. 2 (2025)

Section

Articles

How to Cite

The Influence of Store Atmosphere on Purchase Interest at MG Stores in Padang City. (2025). Journal of Business and Organizational Research, 1(2). https://jboresearch.org/index.php/jbor/article/view/10 (Original work published 2025)